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Wednesday, January 13 • 3:30pm - 4:45pm
Beyond Bean Counting: Using Web Analytics to Enhance User Experience, Content Design and Outreach Strategies

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Web-based initiatives have access to a rich body of data about the needs of individuals seeking legal help and the assistance provided to them through online solutions, but making sense of these metrics – and making them actionable – is not always easy. This session will explore how statewide website and related online initiatives have used analytics to better understand client legal information needs, guide content development strategies, and more meaningfully measure the impact of outreach efforts. Panelists will provide tips for optimizing Google Analytics for the needs of the legal services community, examples of dashboards to benchmark key metrics, creative user feedback tools like micro-surveys, and how to use this data to engage supporters and funders.

avatar for Sue Encherman

Sue Encherman

Director of Administration, Northwest Justice Project
Susan Encherman began her career in civil legal services in January 1980 when she was hired as the first Administrator of Evergreen Legal Services. She held this position until October of 1995 when as a result of a statewide restructuring plan, she left and began building the Northwest Justice Project (NJP) where she has been the Director of Administration for the past 21 years. NJP is a statewide program with 18 offices and over 200 staff... Read More →
avatar for Sam Halpert

Sam Halpert

LawHelp Program Coordinator, Pro Bono Net
As Pro Bono Net’s LawHelp Program Coordinator, Sam develops and maintains PBN’s award-winning LawHelp.org platform in partnership with nonprofit legal aid organizations in 26 states. LawHelp.org empowers low and moderate-income people with information about free legal aid programs in their community, answers to questions about their legal rights, legal self-help tools, and more. Prior to Pro Bono Net, Sam managed PSJD.org, a career tool for... Read More →
avatar for Matthew Stubenberg

Matthew Stubenberg

IT Director, Maryland Volunteer Lawyers Service
Matthew Stubenberg graduated from Maryland Law School in 2013. After graduating he developed the “Not Guilty App” for iOS and Android, which was a finalist in the Legaltech Innovation Awards for 2015. He went on to create the MDExpungement.com website, streamlining thousands of expungement petitions in Maryland. He joined the IT Department at Maryland Legal Aid and helped to create the TRACE program. Matthew currently is the IT Director at... Read More →

Wednesday January 13, 2016 3:30pm - 4:45pm
Executive Salon 5 - 3rd Flr 111 East Pecan Street, San Antonio, TX 78205

Attendees (30)